We build AI that actually works. Not demo-ware that dies in production. Not magic buttons that promise revolution. Just technology that handles the tedious stuff your team hates doing—and keeps working long after the "wow" wears off.
Founders and operators who've had enough of AI that doesn't work partner with 4142 to build things that do.
Founders and operators from service, retail, and B2B companies partner with 4142 to ship AI faster.




The impressive demo. The bold promises. The AI that was going to transform everything.
Then reality hits.
The "revolutionary" chatbot that frustrates more customers than it helps. The automation that creates more work than it saves. The overnight AI expert who was doing crypto six months ago, confidently telling you how to run your business.
95% of AI implementations fail. Not because the technology doesn't exist—but because most AI is built for investors, not users. For demos, not workflows. For hype, not outcomes.
We got tired of watching it happen.
4142 is an AI Foundry. We build technology that works—for our clients, for our partners, and across the industries we serve.
All of it grounded in the same principle: we don't build on speculation.
We get paid to discover what works. Then we scale what's proven. By the time we commit to building something, real businesses have already paid for it.
The approach:
Validated before built We don't guess at what the market wants. We work with real businesses, solve real problems, and get paid to discover what actually works. By the time we scale, the guesswork is already done.
Human-shaped, not human-replacing There's no magic button. We find the things that annoy your team—the repetitive stuff that happens constantly and drains time that could go somewhere better. We fix those things. Bit by bit. Then we do it again.
Technology that disappears If someone has to think about how to use it, we haven't finished. Our AI works in the background, on the channels your customers already use, integrated with the systems your team already knows.
AI that handles the tedious work
Getting paid to validate before scaling
Technology that disappears into workflows
Fixing specific, annoying problems
Quality output that doesn't embarrass you
Industry experts leading solutions
Building for the humans who use it
Honest about what AI can't do
AI that creates more work managing AI
Burning cash on speculation
Technology that demands new behaviours
"Revolutionising" entire industries
Slop that tanks your brand
Technologists parachuting into industries they don't understand
Building for the demo that impresses investors
Magic button promises
Most AI fails because it asks people to change how they work.
Ours doesn't.
Our platform powers conversational AI that works where your customers already are—text, voice, WhatsApp, webchat, phone. No new software to learn. No complex interfaces. Just conversation.
Behind that simplicity: intelligent agents that understand context, remember history, and integrate with the CRMs, booking systems, and industry platforms you already use.
We built the core once. 80% of the technology is already proven. When we enter a new industry, we focus on the 20% that makes it actually fit—not reinventing wheels.
Text, voice, WhatsApp, SMS, webchat. Your AI works on the channels your customers actually use.
Deep connections to industry platforms mean your AI doesn't just respond—it acts, updates, follows through.
Security and reliability that holds up at scale. Tested in live commercial environments, not just sandboxes.
Not concepts. Working businesses.
Every capability in our platform has been validated with paying customers.
These aren't pitch decks—they're revenue-generating products in live environments.
What it does: Handles enquiries, nurtures leads, books viewings—around the clock.
The results:
Record sales month within weeks of deployment
After-hours conversions up 140%
Response times from hours to seconds
Estate agents answering enquiries at 9pm on a Sunday. That's the unsexy reality of AI that works.
AI teammates that work inside existing estate agency CRMs—handling weekend leads, lettings qualification, and vendor communication without requiring behaviour change from agents.
Flagship client Green & Co: record instruction month, 140% after-hours conversion increase. Target market: 15,000+ UK agencies.
What it does: Fan engagement and operational efficiency for clubs and venues.
Where it's at: In development with Championship football clubs. Bringing AI-powered communication to an industry built on passion but constrained by resources.
Fan engagement and operational efficiency for clubs and venues. Built to capture the £2.3bn UK fans spend on football annually—where clubs currently see about 12%. Deployed with Championship football clubs, delivering measurable revenue uplift through fan intelligence that works with existing infrastructure. Built by 65 years of combined football tech experience.
What it does: Our technology in the hands of agencies worldwide.
The point: Partners deploy AI solutions for their own clients. The platform extends across industries and geographies without us being in every room.
While competitors build dashboards nobody checks, Squidgy works in channels people already use. First product (Missy, Missed Call Assistant) has 18+ months of production data showing consistent lead recovery for service businesses.
Humans stay in the loop. Output stays good. Accessible AI without the slop.
What it does: Turns leads into conversations, conversations into conversions.
The point: Speed-to-contact and persistent, intelligent follow-up. For agencies who know the difference between a lead and a sale is what happens in the first few minutes.
Agencies generate leads. Their clients let them rot—average response time is 47 hours, the conversion window is 5 minutes. Agencies get blamed, clients churn.
Handled closes that gap. Instant response, qualification, and appointment booking. Agencies prove ROI, retain clients, and shift from selling leads to selling revenue.
What it does: Student recruitment and onboarding AI.
The point: Universities and colleges handling enquiries, supporting applicants, and onboarding students—without hiring more staff for every intake cycle.
Admissions teams are drowning. Enquiries pile up, students ghost, conversion drops—and nobody knows why. Kate shows universities exactly where prospective students disappear and helps them respond before it's too late. Speed, personalisation, visibility. The recruitment layer CRMs were never built to be.
What it does: AI-powered engagement for organisations delivering change.
The point: Council services reaching residents. Charities supporting beneficiaries. Programmes driving outcomes. Technology in service of mission, not the other way around.
The public sector spends billions on technology that creates more admin than it saves. Mission OS is the alternative: AI that handles triage, routing, and follow-ups so skilled people can do skilled work. Live with UK councils and charities. Designed for procurement reality, priced for public sector budgets.
95% of AI implementations fail. We built a methodology to be in the 5%.
The Foundry is how we identify, validate, build, and scale AI businesses. It's systematic. It's boring. And it works—because we don't skip the hard parts.
Not every industry is ready for AI. We assess market size, decision-maker accessibility, competitive landscape, and whether AI can genuinely help.
We look for painful problems, reachable buyers, and technology that fits.
Most opportunities don't make it past this stage. That's the point.
We don't guess at product-market fit. We get paid to discover it.
Through real work with real clients, we test solutions, gather feedback, and prove demand—while generating revenue. By the time we commit to building, we already know it works.
80% of the technology is already proven. We focus on the 20% that makes each solution actually fit its industry.
The result: sophisticated products in months, not years. Without the false starts and wasted capital that plague most AI ventures.
Proven playbooks adapted to each vertical. Customer success frameworks refined across multiple industries. Growth infrastructure that's been tested before.
We don't just build products. We build businesses.
Successful verticals become independent companies—led by industry experts, backed by dedicated investment, positioned for what comes next.
4142 succeeds through partnership.
We're looking for industry experts ready to lead and investors ready to back AI that actually works.
You understand your industry. You see problems technology could solve. But building AI from scratch isn't your thing—and it shouldn't have to be.
We're looking for domain experts to partner with on new verticals. You bring the industry knowledge, relationships, and vision. We bring the platform, methodology, and track record.
The right partners don't just advise. They lead. As a vertical proves itself, you grow with it—taking the helm of a business built on foundations that work.
What we look for:
Deep expertise in a specific industry or sector
A clear view of problems worth solving
Commercial instincts and leadership ambition
Willingness to start lean and scale with success
The Foundry creates a structured pipeline of investment opportunities. Each one validated through our methodology. Built on proven technology. Led by people who know their market.
Early access to emerging verticals—before they're obvious, after they're validated. A portfolio approach that spreads risk while maintaining the upside of focused, expert-led ventures.
SEIS-eligible. Systematic. Designed for returns.
What we offer:
Early access to validated vertical opportunities
Rigorous due diligence built into our process
Clear path to exit via strategic acquisition
The chance to back multiple ventures through a single relationship
Serial entrepreneurs and technical specialists who've built and exited before. We know what it takes to create technology that works, businesses that scale, and exits that reward patience.
Now we're building the factory.
"Most AI is hype, bullshit, and slop. And it doesn't work beyond the initial 'wow look at it create 1,000 posts in 0.5 seconds' shock. Everyone's talking about AGI and the singularity. We're over here making sure a letting agent can respond to enquiries at 9pm on a Sunday. Guess which one's actually making money?"
Seth Ward - Founder & CEO

"The best AI solutions come from people who actually understand the problem. Not technologists who think they can parachute in and 'disrupt' something they've never worked in. We're not precious about the technology. If a simpler solution works better, we use that."
Lee Jamison - Founder & COO

The model is validated. The momentum is building.
Paying customers across multiple verticals
Record-breaking results for early adopters
Platform technology proven in live commercial environments
Pipeline of opportunities working through the Foundry
This is the stage where foundations become scale.
If something isn’t covered here, include your question in the form—we’re happy to clarify before we schedule time together.
Not sure if you’re “ready” for AI? The intro call is specifically designed to answer that and outline a practical path forward (or tell you honestly if now isn’t the right time).
Most partnerships start with a 4-6 week discovery phase where we map opportunities, align on a first use case, and build a working prototype. From there, we either continue as a build partner or formalise a revenue-sharing model. We get paid to discover what works, then scale what's proven.
1-2 hours per week during early stages, usually split between a main point of contact and relevant subject-matter experts. Once live, time drops significantly as we shift to monitoring and refinement.
Not necessarily. We often start with AI that works on unstructured data—emails, documents, tickets—or uses existing systems through integrations. We prove value first, then invest in better data foundations where it matters.
Pricing depends on the partnership model and scope. Some partners prefer a clear project/retainer structure, others opt for lower upfront costs with shared upside on new AI products. We’ll walk through options once we understand your goals.
Yes. We encourage starting with one focused use case that shows visible impact within 6-10 weeks. Automate a key process, improve a critical touchpoint, prototype something for a subset of customers. Prove it works, then expand.
Maybe it can. Maybe it can't. We don't promise revolution—we look for specific, repetitive problems that drain your team's time. If you're looking for a magic button, we're not the right fit. If you've got annoying problems that happen constantly, let's talk.
4142 Ltd is a technology company building AI that works. Investment opportunities may be SEIS-eligible—consult your tax adviser.
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